History

Originally from the French Riviera, Amandine is the founder of UJO.

Eco-responsible sportswear brand founded in Nice in 2021.


The name UJŌ, which means "to be sensitive" in Japanese, perfectly embodies the brand's values.

Environmental awareness is at the heart of our business. We prioritize short supply chains and recycled and upcycled materials to limit our carbon footprint.

At UJO, artistic sensibility is our raison d'être. We offer collections with bold designs , vibrant colors, and a unique style that are sure to thrill you.

We are also very sensitive to the well-being of our customers, which is why we strive to offer thoughtful and daring cuts for optimal comfort, with unique high-end pieces , prototyped and made with the greatest care in France, in our Nice workshop.

Our designs, inspired by Pop Culture and the captivating atmosphere of Japanese manga, are hand-drawn before being printed on our carefully selected fabrics, to offer an incomparable experience .

Our goal is to offer you outfits that are out of the ordinary , to accompany, with style, your daily life, your sports sessions, but also your festive life.

UJO, the eco-responsible sportswear brand that will give you a touch of originality, to stand out boldly.