What is upcycled cotton?
Cotton is a precious natural fiber that has been used for centuries to make clothing due to its softness and durability . It comes from the fibers surrounding the seeds of the cotton plant, creating a fabric that is both comfortable and durable. The quality of cotton is largely measured by the length of its fibers: the longer they are, the more durable the finished garment will be.
The concept of upcycling involves reusing existing materials to create new products. Unlike recycling, which often involves complex transformations, upcycling uses materials as they are, preserving their quality and minimizing waste. This approach is an innovative solution for reducing textile waste and avoiding the destruction of usable materials.
Why is upcycled cotton eco-friendly?
The environmental impact of cotton cultivation is significant. The intensive cultivation of this plant requires enormous amounts of water: around 10,000 liters to produce 1 kg of cotton , or around 2,500 liters for a 250 gram T-shirt.
The case of the Aral Sea , once the fourth largest lake in the world, illustrates the dramatic consequences of this excessive demand . The rivers that fed the lake were diverted to irrigate cotton fields, causing it to gradually dry up.
Upcycled cotton offers a valuable eco-friendly alternative . By using existing cotton fabrics to create new garments, we reduce the need to grow new cotton and exploit natural resources. This approach also reduces textile waste, contributing to a circular and sustainable economy.
UJO and Cotton Upcycling
At UJO, we've embraced the concept of upcycling our clothing, especially our cotton sweatshirts. Using end-of-stock items from luxury brands , we transform high-quality materials into unique and timeless pieces. This upcycling process not only gives precious fabrics a second life but also reduces the environmental footprint of our production.
Our upcycled sweatshirts are made from cotton from surplus stocks of major brands, which guarantees exceptional quality while respecting our ecological commitments .
Discover our upcycled sweatshirt: the JOSÉ sweatshirt


Upcycled cotton offers a stylish and eco-friendly solution to the environmental challenges posed by conventional cotton farming. By reusing existing fabrics, we can reduce our environmental impact while still creating quality clothing. With UJO, you can actively participate in this movement towards more sustainable and responsible fashion <3