What exactly is athleisure style?
Half sport, half street, 100% comfort: the word athleisure is born from the contraction of athletic and leisure .
It's a hybrid style that allows you to wear activewear outside of sports , in everyday life — without ever sacrificing style.
🧠 Did you know?
The term "athleisure" first appeared in the 2010s, but its real boom came after the pandemic, when the need for comfort became apparent... without sacrificing elegance.
Why is this style so popular today?
✔️ Comfort : soft, stretchy, breathable materials
✔️ Versatility : perfect for sports, but also for working, going out, traveling
✔️ Self-affirmation : a look that doesn't follow classic codes, but that suits you
✔️ Commitment : with brands like UJŌ, we can dress cool and responsibly
✨ UJŌ: original sportswear, designed to be seen
At UJŌ, we redefine French sportswear :
- Hand-drawn retro futuristic patterns
- Colorful and ultra-comfortable velvet leggings
- Bras and tops designed for movement
- 100% French manufacturing, in a family workshop
- Upcycled fabrics from dormant stocks of luxury houses
🎨 Inspiration :
Our designs are influenced by the manga universe, 80s-90s Japan, cyberpunk... The result? Clothes that tell a story.
🌈 How to wear an athleisure outfit without going for a total sports look?
🔹 Option 1: Street chic
Fuchsia velvet leggings + oversized black blazer + retro glasses = the perfect mix.
🔹 Option 2: Controlled Relaxation
Corduroy top + high-waisted jeans + white sneakers = true comfort.
🔹 Option 3: Evening or festival
Printed bra + jungle leggings + flashy accessories = bold, original outfit.
💚 The +: Responsible AND fun fashion
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🧵 Recycled or upcycled materials
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✂️ French manufacturing , in a slow fashion approach
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📦 Reasonable production , no overstock
At UJŌ, dressing consciously doesn't mean giving up aesthetics or personality.
❓FAQ: Everything you wonder about athleisure and UJŌ
Sportswear is classic sports clothing (shorts, leggings, sports bra, etc.).
Athleisure is the act of wearing these pieces outside of sports , with real work on style, cuts, materials, for everyday use.
Yes. At UJŌ, we offer cuts designed for freedom of movement , with materials that adapt without constricting. Velvet leggings, for example, shape without being tight, and our bras provide good support without being rigid and stifling.
Of course. Our leggings are perfect for yoga, Pilates, dance, rollerblading, cycling , etc. But we also designed them to be worn every day, because your body doesn't stop when you leave the gym.
To support local production , limit the carbon footprint, guarantee ethical working conditions and promote know-how. It is also a way to maintain control over quality at every stage.
The purple velvet leggings are one of your favorites 🌸
Colorful, soft, impactful, perfect for spring and winter.
👀 To discover:
👉 All UJŌ velvet leggings
👉 Colorful sets to move in style
